Money Roots

About the Guest(s):

Amy Irvine is the CEO and founder of Rooted Planning Group, a financial planning firm tailored to providing holistic and innovative financial solutions. With over 20 years of experience in the financial industry, Amy has traversed roles across trust companies, the fiduciary sector, and a credit union’s investment management division. A graduate in accounting, she later received her bachelor's degree in financial planning and pursued further education to earn the CFP designation. Recognized for her expertise and commitment to client-centric service models, Amy is particularly passionate about helping Gen X professional women with complexity in their financial planning needs.

Kate Welker is a significant member of the Rooted Planning Group, closely working with Amy Irvine. Her professional journey is interwoven with Amy’s as they both have a history of academic and professional encounters. Kate interviews Amy, ushering a deep dive into Amy's entrepreneurial evolution.

Episode Summary:

In this engaging episode of "Money Roots," Amy Irvine, the CEO and founder of Rooted Planning Group, flips the interview script as she becomes the focal point of an inspiring entrepreneurial chronicle. This special episode opens a window into Amy’s unique journey from her early days in accounting to establishing a transformative financial planning firm. Presented through an insightful dialogue with her colleague, Kate Welker, listeners are taken on a decade-long journey illustrating Amy's transition into entrepreneurship, characterized by resilience, strategic pivots, and a client-centric vision.

Embark on a captivating exploration of Amy Irvine’s professional voyage where she recounts her gradual shift from the corporate structure to founding Rooted Planning Group in 2015. Tapping into her diverse experience across trust companies and a credit union, Amy articulated a business model to serve underserved demographics, notably Gen X women. Her venture met challenges, particularly the financial strains and the emotional burdens of evolving her business in an industry heavily reliant on asset management. Through candid anecdotes, Amy sheds light on the lessons learned, the initial struggles, and the pivotal moments, ultimately paving the way for Rooted Planning Group's successful establishment and continued growth.

Key Takeaways:

• Amy Irvine shares her transition from working within established firms to launching Rooted Planning Group and maintaining its client-centered approach to financial planning.
• The initial years of entrepreneurship were marked by financial constraints and emotional struggles, where Amy and her family embraced a minimalist lifestyle to support the business.
• The decision to charge a flat fee was made to cater to Gen X professional women, offering financial planning services without asset-based fees.
• Amy stresses the importance of managing both the fear of failure and planning for potential success when launching a new business.
• Key moments in Amy’s journey illustrate the necessity of resilience and adaptability in overcoming unexpected challenges and learning from diverse professional experiences.

Notable Quotes:

1. "I loved what I did, but I didn't love how I was doing it."
2. "What's the worst that's going to happen? You're going to have to go get a job."
3. "We thought we had said enough side. But in reality, oh gosh, we really didn't."
4. "It forced me to go down this path of...actually starting her absolute own firm."
5. "I wanted this business model to succeed because I believed in it."

Resources:

• Rooted Planning Group - Official website to learn more about the services offered by Amy Irvine's financial planning firm.

This episode provides invaluable insights into the entrepreneurial path of Amy Irvine, filled with real-life learnings and guiding reflections. To dive deeper into her story and explore part two of this fascinating interview, listen to the full episode and stay tuned for more from Money Roots.